A Shopify audit is an essential health check for any eCommerce brand looking to maximize Return on Ad Spend (ROAS) and optimise store performance. Without a structured audit to discover blocks in the purchase funnel, businesses may easily be wasting ad spend, struggling with low conversion rates, or missing out on opportunities to increase Average Order Value (AOV). In this guide, we break down the steps to conducting a Shopify audit that enhances profitability.
Why a Shopify Audit is Crucial for increasing your ROAS
ROAS is one of the most critical metrics for online stores running paid ads. If your ads are driving traffic but your website is not converting, you are wasting budget. A Shopify audit will help you:
- Identify conversion bottlenecks.
- Optimise landing pages and checkout flows.
- Improve site speed and performance.
- Align product pages with SEO and user intent.
Key Areas to Audit
1. Conversion Rate Optimization (CRO) Insights
- Review your cart abandonment rate and checkout process.
- A/B test different calls to action (CTAs) for better engagement.
- Use heatmaps and session recordings to understand user behavior.
2. Technical SEO & Site Speed
- Optimize images to reduce load times.
- Minimize redirects and broken links.
- Ensure that your store has a clean URL structure.
4. Product Page Optimization
- Use high-quality product images and videos.
- Write compelling, SEO-friendly product descriptions.
- Implement structured data (schema) to enhance search visibility.
5. Pricing & AOV Boosting Strategies
- Offer bundles and upsells to increase order value.
- Introduce volume discounts and free shipping thresholds.
- Use post-purchase offers to drive additional sales.
Conclusion
A Shopify audit is not just about fixing issues—it’s about unlocking opportunities for higher ROAS, better CRO, and increased AOV. Regularly reviewing your store’s performance will help ensure your ad spend is efficiently converting into revenue.
Ready to optimize your Shopify store? Get a free Shopify audit from Stonethro today!